c. To perform external and internal operations, including
troubleshooting, improvements, technical enhancements, testing,
research, security, data breach, account maintenance, data analysis,
ease in login mechanism, enhance and increase network through
suggestions & recommendations to join or add other users, inform
about newly joined users, help in brand building of user, suggestions
in the ‘For You’ feed name;
d. To understand user problem, enhancement in features to improve
user experience with the App, easy access, incorporation of features
based on user demand and feedback and inputs, make more
accessible, user preferences, interests and choices, recommendation
of content, etc;
e. To understand how App is performing with various browser and
device, compatibility assessment and enhancement, accommodating
modified versions of device and App, etc;
f. To analysis and use the traffic statistics, content performance,
advertisement preferences, demographic data, boost content views,
recommendation of content, analyse user response to third party
services and services of our associate concerns, marketing and
promotional activities, personalised content to target group/ user,
content targeting & advertisements, location based content, language